Universal Fibers
Product Introduction
Purpose:
Position Universal Fibers as creatively driven fiber expert as they introduce a new product, Thrive.
Culture: What drives you?
We approach every project with craft and use it to provide creative, beautiful solutions that inspire. Thrive is the latest example of our creative problem-solving passion.
Humanity: How do you connect?
Many customers look for unique fiber solutions that will elevate their product, carpet, to a new level. Yet the industry, as a whole, tends to have standard colors, styles and textures. Universal Fibers is different. They are driven to “break the mold”, offering new fiber options that inspire.
Authenticity: The strategy.
Our search for inspiration delivers fiber solutions like Thrive, making your products strong and vibrant, like no other.
Client / Universal Fibers
Role / Strategy
Agency / ndp agency
Year / 2016