The Woman's Club
Brand Identity
Purpose:
Refresh the Woman’s Club brand to engage current members and attract new ones.
Culture: What drives you?
In our long history as a club, we have achieved great things for our community, despite being dismissed as “only women”. With polite tenacity, we persevered. Today, we gather to celebrate and support each other in an environment of intellectual stimulation and discourse.
Humanity: How do you connect?
Women today want to be recognized for their contributions, intellect, and drive. We have celebrated women since 1894 and will continue to do so. In both challenging and loving ways.
Authenticity: The strategy.
We deliver empowering learning experiences, sparked in our meetings and carried out into life.
Client / The Woman's Club
Role / Strategy
Agency / Creative Arm
Year / 2019