Purpose:

Bring the unusual and winsome past of this historic, Southern hotel to life to drive interest and room bookings in the remodeled hotel.

 

Culture: What drives you?

While the hotel is impressive in many ways, we don’t take ourselves too seriously.  And many stories from our past support this notion. Our grand spaces, southern ways and history are balanced by a gentility and wit that make people feel welcome.

 

Humanity: How do you connect? 

We know our history and the hotel’s grandness can be both inspiring and daunting.  So, we put people at ease by sharing our past in a human, lightly entertaining way.

 

Authenticity: The strategy.

The Jefferson:  a historic Southern hotel with a quirky sense of self.