Science Museum of Virginia

Brand Identity

Purpose:

Change the museum’s perception from a dusty science relic to something new, vibrant and connective.

Culture: What drives you?

A new mission shifted the museum’s purpose from teaching science to helping others be inspired by science.  From educators to volunteers, this point of view resonated and created new, vibrant energy.  And different ways to present science.  

Humanity: How do you connect?

Being curious about the world is the starting point for an engagement in and love of science. Curiosity sparks inspiration. 

Authenticity: The strategy.

Question your world.