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University of Richmond
Robins School of Business
Client / Robins School of Business
Role / Strategy
Agency / SIDDALL
Year / 2013
Purpose:
Engage faculty, students, alumni and prospective students in the spirit of the School to strengthen its reputation and brand.
Culture: What drives you?
The School bubbles with enthusiasm and energy for business. They love it, breathe it, live it every day. And they want others to embrace this passion and take it out into the world.
Humanity: How do you connect?
Those who feel most at home here, have to be consumed with a love of business… to the point of being a bit nerdy about it! Exclaim your love!
Authenticity: The strategy.
Robins is OPEN for business enthusiasts!!!
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