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VCU Health
Massey Cancer Center
Purpose:
Honor the cancer-fighting culture of Massey and increase donations.
Culture: What drives you?
Massey takes on cancer with humility, generosity and a tenacious will to solve the problem at hand. The disease is bigger than any individual, any personal goal. We know it. We live it.
Humanity: How do you connect?
Since the beginning of humanity, cancer has been attacking us. Attacking our progress. Our evolution. Our ability to achieve our collective human potential. We must turn this tide. To achieve more and suffer less.
Authenticity: The strategy.
We will beat cancer. There is no other choice. For humanity.
Client / VCU Massey Cancer Center
Role / Strategy
Agency / ndp agency
Year / 2015
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