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Magnolia Green

Brand Campaign

Purpose:

Refresh the Magnolia Green brand to attract home buyers in a highly competitive environment.

 

Culture: What drives you?

Residents of Magnolia Green are community-oriented, hospitable and welcoming. They come from many parts of the East coast and now love the Southern way of life. And true to our accommodating nature, we offer a range of housing styles and prices to fit many needs.

 

Humanity: How do you connect?

People may be shopping for a home, but they really connect with the people who will be their neighbors and longtime friends. Welcoming people close the sale.

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Authenticity:  The strategy.

Magnolia Green delivers with an abundance of choices and a welcoming, Southern style. Come on in!

Client / Magnolia Green/i-Star

Role / Strategy

Agency / Dotted Line

Year / 2017

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