Magnolia Green
Brand Campaign
Purpose:
Refresh the Magnolia Green brand to attract home buyers in a highly competitive environment.
Culture: What drives you?
Residents of Magnolia Green are community-oriented, hospitable and welcoming. They come from many parts of the East coast and now love the Southern way of life. And true to our accommodating nature, we offer a range of housing styles and prices to fit many needs.
Humanity: How do you connect?
People may be shopping for a home, but they really connect with the people who will be their neighbors and longtime friends. Welcoming people close the sale.
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Authenticity: The strategy.
Magnolia Green delivers with an abundance of choices and a welcoming, Southern style. Come on in!
Client / Magnolia Green/i-Star
Role / Strategy
Agency / Dotted Line
Year / 2017