Philosophy
Technology is amazing, but so are people. They are the ones in control of their destiny and willingness to engage. Not the robot. Not artificial intelligence. Not even scrappy social media.
In a world where we are less connected as humans, it is all the more important to create strategies on a humanistic, authentic level. This is why ideaspring exists. And how we build brands.
About
An excessive focus on data and analytics exists in the world today. They are the Holy Grail of marketing. And suck the life out of most attempts to communicate.
At ideaspring we see things differently. We believe authentic, human connection is the starting point for strong cultures, communications and brands. We dig for the intangible, to find the spark that connects. And makes you stand out in a noisy, crowded world.
Process
Internal culture studies create a base of understanding for external research efforts to identify viable connection points with living, breathing humans. These connections drive authentic brands, services and products that resonate with the human spirit. Because they originate from your company’s unique cultural DNA, your energy and drive.
Our process defines authentic opportunities for you to connect, so people embrace your brand on a deeper, emotional level. Giving you the human edge in a digital world.
Our work takes many forms: research reports, graphs, sketches on white walls, creative briefs, marketing plans, brand architectures and more. But we are most proud of the end product: connective, authentic brands that engage.
Category experience: healthcare and wellness, tourism, education, museums, retail, development, non-profits, insurance and finance.
Karen Grimm, ideaspring founder
Brands
We partner with companies, advertising agencies, research firms, and consultants to deliver authentic brands.
Contact
I hope you have enjoyed looking through the website and learning a little about ideaspring. I would love to continue the conversation. And help make ideas… spring.